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KMID : 1023120140120030353
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Korean Journal of Aesthetic Society
2014 Volume.12 No. 3 p.353 ~ p.359
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A Study on Behavior Petten of Purchase and Usage of Cosmetic according to Interest in Appearance of Adolescents
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Kim Hee-Ja
Kwon Hye-Jin
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Abstract
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In this study, adolescents attending high school, looks according to the interest in buying cosmetics use and type by type, purchase analysis to characterize the study was as follows: The higher the age of Adolescents in high school than middle school students showed a higher interest in appearance, rather than female high school male and female interest in the appearance of higher engineering high school. The appearance of Adolescents interest in the use of functional cosmetic appearance is, the higher the interest were higher, particularly in the use of whitening products appeared prominently. Satisfaction with the appearance of Adolescents interest in buying properties in accordance with the professional cosmetics purchase propensity and high brand preference, purchase department stores and specialty stores were higher by buying direct involvement own to find high. Cosmetic use of young people that age is gradually lowered, and in particular the use of hue makeup and beauty in general, even though the trend is not performed on a regular program. Adolescents, beauty education is no longer a valid target and should not ignore the findings suggest that social problems. In this study of adolescents in order to cultivate a healthy skin care beauty training needs for informing efforts to encourage social, is expected based on the data.
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KEYWORD
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Adolescents, Cosmetics, Appearance
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